Market Conditions Change. The Right Strategy Can Still Sell for Over Asking

I position your home to create the conditions that generate multiple offers.

This Lake Cowichan home accepted an offer in 3 days with multiple offers to choose from and sold for over asking because we did the work before it ever went live. We made sure the value was right and priced it based on what buyers were actually paying, not what we hoped for or what BC Assessment said it was worth. When the numbers are honest and the strategy is clear, buyers respond and competition builds.
Actual Market Value is not what a property is assessed at. It is what it sells for in the open market.

Homes don’t sell just because they’re listed

The first video explains why a home here only has about a 50/50 chance of selling in any given year if it is not priced correctly. The second shows how I support the right price with marketing that makes a strong first impression.

That is how I help people sell for top dollar in the fastest amount of time while making sure they only pay their fair share of property taxes in between moves.

I Helped Secure $1,792 in Property Tax Refunds for This Homeowner.

This Lake Cowichan homeowner faced rising assessment increases. Over two years, I corrected the assessment twice and secured $1,792 in refunded property taxes. That money goes back to the homeowner, not the system.
Most people accept their assessment and move on. I do not. I review the numbers, challenge them when they do not reflect actual market value, and make sure my clients only pay their fair share.
Across Vancouver Island, I have secured more than $20 million in assessment reductions and over $100,000 in property tax refunds. I documented this work in my book, Over Assessed, and continue the conversation through my podcast on Apple, Spotify, iHeartRadio, and YouTube.
This work has been featured in more than 30 independent news articles and syndicated over 415 times across 67 plus outlets across British Columbia.
Jason-Anson

Award-Winning Real Estate Guidance You Can Trust

Your trusted real estate guide is more than a title, it is a promise. For years I have helped Vancouver Island homeowners sell with confidence, protect their equity, and move forward into the next stage of life. That commitment was recognized when the readers of the Cowichan Valley Citizen voted me the Best Real Estate Agent in the valley through the People’s Choice Awards three years in a row. When you list with me, you are choosing experience that neighbours trust.

 

Real Success Stories From Homeowners Like You

Cathy Wilson

I needed a quick sale and Jason delivered. His knowledge and professionalism along with his understanding of my situation made the process easy.

Ian Graeme

Jason is extremely thorough and committed. Very approachable and knowledgeable.

Robert Whittingham

Jason is very professional and has an in-depth knowledge of real estate especially in the Cowichan Valley. We have worked with Jason over the past year evaluating our property and with Jason’s knowledge and expertise, we would highly recommend Jason to anyone that is selling or investing in real estate. Jason goes above and beyond to help anyone understand the real estate markets!

Ready to Sell Your Home?

The next step is simple. Let's talk about the right price, the best timing, and the strategy that will give you confidence in your sale.

  • Accurate pricing rooted in today’s market data
  • Marketing that highlights your home and attracts qualified buyers
  • Clear communication and strong negotiation at every stage

How to Price Your Home and Understand Its Actual Market Value

How do I price my home correctly?

Your home should be priced based on Actual Market Value, not BC Assessment. Assessed values are created for taxation and often do not reflect what buyers are willing to pay in the current market. The correct price is determined by recent comparable sales, active listings, and real-time buyer demand.

Should I trust BC Assessment when pricing my home?

BC Assessment is designed for taxation, not for pricing your home for sale. It uses mass appraisal methods and often does not reflect what homes actually sold for. In my experience, the margin of error can be far too large, sometimes 30 percent over or under Actual Market Value. Not understanding how assessed values work can lead to overpricing or underpricing your home.

What determines Actual Market Value?

Actual Market Value is determined by exposure to the open market and what a buyer is willing to pay for the property at that time. If a home sells for $1,000,000 in the current market, then its Actual Market Value is $1,000,000 at that time. In theory, the following year’s assessed value should reflect that sale within a reasonable tolerance. Using a 5 percent margin of error, an assessed value of $950,000 to $1,050,000 may fall within that range. When it falls outside that range, the property may be over-assessed or under-assessed. The mistake many buyers and sellers make is reversing this relationship, relying on the assessed value to determine price, instead of understanding that the sale price in the open market is what should inform the assessment.

When is the best time to list a home?

The best time to list is when your home is priced correctly and positioned to attract buyers in the current market. Seasonality can influence activity, but pricing and presentation have a far greater impact on the final result. The first two weeks on market are critical no matter the season.

Why are the first two weeks on market so important?

The first two weeks on market are when your listing receives the highest level of buyer attention. Buyers already know the homes currently for sale, so when a new property comes to market, they act quickly if it is priced and positioned properly. This is your best opportunity to generate showings, create competition, and capitalize on your strongest buyer window.

What happens if my home is priced too high?

Overpricing reduces buyer interest and can cause your home to sit on the market while the strongest buyers move on. Once that initial window is missed, the only way to reposition the home is usually through price improvements. I have seen many homeowners reject the recommended pricing range, only to sell for less later than they likely would have if they had priced correctly from the start. Correct pricing creates competition and stronger outcomes.

Living on Vancouver Island

Having lived on Vancouver Island for over 30 years, I understand the communities, the market, and what drives value here. Selling or buying a home is more than a transaction. It is about clarity, confidence, and protecting your equity. I focus on accurate pricing and real market movement so you always know where you stand. From the first valuation to the final negotiation, my process is built on preparation, transparency, and trust.

Vancouver Island

When people start thinking about what comes next, the stakes change. Property taxes, lifestyle, healthcare access, and long-term stability begin to matter more than chasing the highest number. What my clients want isn’t hype, it’s confidence. That’s why I created a Living on Vancouver Island series that looks at how housing, taxes, and lifestyle all connect when you’re planning your next move.

Let's Explore The Communities

Real Estate

I don’t just help people buy or sell a home. I help them buy with clear pricing, protect them while they own it by keeping their property tax and market value numbers honest, and guide them when it’s time to sell. That continuity is what allows my clients to plan with confidence instead of reacting to surprises. Because in the end, it’s not just about the transaction, it’s about understanding how the market behaves and staying on the right side of it.

Let's Explore Real Estate

Homes For Sale

Homes for sale across Vancouver Island do more than show what’s available, they show how the market is moving. Sellers use this data to price with accuracy and position their home for strong results, while buyers use it to stay ahead, track new listings, and understand what homes are actually selling for. With real-time access, sold data, and the right tools, you’re not reacting to the market, you’re understanding it and making decisions with confidence.

Let's View The Listings